You’re pretty new to this whole email marketing thing. You’re looking for an immediate ROI — and if you have a smaller company, this “essential” package will generate revenue to further invest in a larger plan (remember, a full lifecycle plan leads to the largest ROI over time). Have we mentioned that automated email marketing allows you to generate consistent revenue by putting your marketing on autopilot? But I digress… We’ve written, designed, and run a whole lot of email campaigns in our long career. In that time, we got a good handle on what kind of email series are the most effective, essential, and underutilized. Thus, our “essentials” package is made up of, well, the essentials: custom, automated email campaigns that every eCommerce business should utilize as their foundation. Yup, the same three-email campaign we mentioned above. Turn non-committal visitors into profitable customers. The painful reality is that 67% of visitors will abandon their cart before purchasing — but with cart abandonment, you can re-capture those lost visitors and turn them into paying customers. Congratulate your new customers on their exciting new purchase! Give them the “new customer” experience and inspire them to become a repeat customer and increase revenue. We create a main template (along with five children designs) that can be easily customized and tailored to your business. Each email we create is custom designed. No generic email blasts here. Are your customers engaged with your brand? Do they know your unique selling proposition, or why they should purchase from you versus a competitor? This series indoctrinates new subscribers and pushes them to become new customers in an engaging, personable way. When customers purchase a second time, they are more likely to purchase a 3rd or 4th time. We extend the customer lifetime value with this series, generating more revenue. Don’t sweat. We’ll set up each campaign in your email software, segment your subscribers, create your automated flows, test emails and perform basic integration with your website platform. So you can just sit back and enjoy that revenue boost. We create an automated flow strategy for your business ( this acts as the foot in the door- we create a custom strategy with ideas, timing, # of emails, reasoning, etc). As the email marketing experts, we’ll create an automated flow strategy specifically for your business. This customized plan includes subject ideas, timing, number of emails, explanations for why certain strategies are utilized and successful. Soon you’ll be a full-fledged email marketing expert — but with half the work. We’re nothing if not thorough. Your personalized email marketing strategy is essentially a step-by-step guideline to successful email marketing for your eCommerce business. You’re serious about increasing sales. Lifecycle email marketing means you’re in it for the long-haul. It will become one of the most powerful strategies in your digital marketing toolkit. It will help increase revenue, reduce customer acquisition costs, and increase customer lifetime value. You want customers to become familiar with you and your brand on a deeper level? You got it. This elite package forms unbreakable bonds with customers new and old. This package is a step up from our “essentials” plan, so you can really build a deeper level of trust with customers who will come back again and again (and again…) Turn non-committal visitors into profitable customers. 67% of visitors will abandon their cart before purchasing — but with cart abandonment, you can re-capture those lost visitors and turn them into paying customers. Are your customers engaged with your brand? Do they know your unique selling proposition, or why they should purchase from you versus a competitor? This series indoctrinates new subscribers and pushes them to become new customers in an engaging, personable way. When customers purchase a second time, they are more likely to purchase a 3rd or 4th time. We extend the customer lifetime value with this series, generating more revenue. Turn your best customers into brand ambassadors for your brand by offering special promotions, first access, and exclusive treatment. An under-utilized method to track what your prospects are looking at and send them relevant emails to entice them to purchase. Congratulate your new customers on their exciting new purchase! Give them the “new customer” experience and inspire them to become a repeat customer and increase revenue. We create a main template (along with five children designs) that can be easily customized and tailored to your business. Each email we create is custom designed. No generic email blasts here. Don’t sweat. We’ll set up each campaign in your email software, segment your subscribers, create your automated flows, test emails and perform basic integration with your website platform. So you can just sit back and enjoy that revenue boost. You already have some sort of automated email marketing in place. But is it a money making machine — or a money eating machine? It can take months of testing and thousands of dollars to create your first profitable email series. We’re talking testing different subject lines, offers, content, images, and segments… that’s a lot of time and money. I’m going to guess you don’t want to waste much of that. Instant Email Copy will review and analyze your email marketing setup and diagnose what you may be doing wrong and keeping you from the profits you are seeking. We complete the audit within three business days and provide an in-depth report and roadmap to optimize your email marketing — or, we can do that for you. When we say we’re through, that’s an understatement. We’ll consider: …and a whole lot more. Once our audit is complete, we’ll send you a 30-page report, offering tips and suggestions on how to improve your email marketing so that it performs how you want. You don’t have a whole lot of extra time, remember? That’s why we’ll have your complete audit report back to you within three days. You’re ready to grow your email marketing revenue to new heights. We will work with you on a monthly basis to create highly targeted email campaigns, increase revenue from your automated flows, and protect your sender reputation. Each week we will analyze each flow, check open rates, click through, and email goals. From these results, we will update, or expand on each flow. We can create more customized rules based on actions subscribers take, what they show interest in, and more. As you get more subscribers, it’s crucial that we maintain a good sender reputation and continually optimize these flows. We will be the main source of communication for any technical issues that may arrive with Klaviyo, and will contact support for any advanced strategy help. Often times we work with Klaviyo directly to discover new ways of optimizing campaigns, find new data, and segment in specialized ways as list grows more complex. If you like, we can migrate to Justuno or keep using your current software. I can help design and a/b test various offers, pop-ups, etc to help capture more visitors, thus increasing your overall email revenue. Some of my clients see email capture rates as high as 20-25% depending on the type of popups being used. As new products get introduced, Create Multiple Category Specific Segments based on engagement, customer vs non-customer, interest categories, last purchase date, repeat customer, VIP customers, etc. Creating deeper segmentation will allow us to later send tailored content and emails to the various flows already created. This will also help increase open rates and click-through rates, which helps improve your sender reputation. Also, we will create segments based on activity- and design campaigns based on open rates and click rates- making sure your sender reputation is protected. Will design, write copy, segment, and schedule 4-8 different campaigns for new product launches, special promotions, and holidays etc. Each campaign being sent to different segments with customized content and offers. We will continue to prune and update your email list and manually remove any inactive subscribers who may be harming your open rates and sender reputation. Without pruning, your costs will go up with Klaviyo, and your open rates will fall meaning less revenue over time. Services
Whether you already have automated email marketing set up or you never sent a single email, we have five Services to choose from that will boost those conversions in no time.
Essential Email Marketing Plan
Why You Need It
Here’s How Our Essentials Package (Seriously) Benefits You
Our Essentials Package Comes With
Cart Abandonment Series
New Customer Series
Template Design
New Subscriber Welcome Series
Repeat Customers Series
Setup Services
Is This the One?
Full Email Strategy
Why You Need It
Here’s How Our Full Email Strategy (Seriously) Benefits You
Our Full Email Strategy Package Comes With:
We'll Cover:
Ready to Talk Email Strategy?
Full Lifecycle Email Marketing Plan
Why You Need It
Here’s How Our Full Lifecycle Package (Seriously) Benefits You
Our Full Lifecycle Package Comes With
Cart Abandonment Series
New Subscriber Welcome Series
Repeat Customers Series
VIP Series
Browse Abandonment Series
New Customer Series
Template Design
Setup Services
You Mean Business
Email Automation Audit
Why You Need It
Here’s How Our Email Automation Audit (Seriously) Benefits You
Our Email Automation Audit Package Comes With
Complete System Audit
In Depth Report
Quick Delivery
Is This What You Need?
Monthly Email Marketing Optimization
Why You Need It
Here’s How Our Monthly Email Marketing Optimization Package (Seriously) Benefits You
Our Monthly Email Marketing Optimization Package Comes With
Automated Flow Improvement and Maintenance
Technical Support
Email Capture Optimization
Advanced Segmentation
Manual Promotional Campaigns
Prune Current List
Is This What You Need?
Not Sure Where to Start?
No problem! Contact us and we’ll guide you on which plan is perfect for you. No matter which plan you choose, we’ll increase your revenue. Just like that.