Essential Email Marketing Plan
Lifecycle Email Marketing is one of the post powerful strategies in your digital marketing toolkit and can help increase revenue 10-25%, reduce customer acquisition costs, and increase customer lifetime value.
According to Baymard Institute, a web research company in the UK, 67% of online shopping carts are abandoned. Which means you are leaving a lot of money on the table.
Email marketing allows you to increase revenue by re-engaging these lost customers and according to McKinsey reports, email is 40 times more effective at acquiring new customers than Facebook or Twitter.
Automated email marketing allows you to generate consistent revenue by putting your marketing on autopilot.
The most effective, essential and underutilized email series are Cart Abandonment, Welcome Emails, New Customer, and Repeat customer emails.
The essential series are for those just starting, and looking to see an immediate ROI. If you have a smaller company, these emails will generate revenue to further invest in a larger plan.
However, having a full life-cycle plan will lead to the largest ROI over time.
With the essentials plan you get:
Cart Abandonment Series
People are coming to your site, you've optimized it for conversions, but people still aren't buying. We can help you turn those visitors into profitable customers. 67% of visitors will abandon their cart before purchasing. With cart abandonment, you can re-capture those lost visitors and turn them into paying customers.
New Subscriber Welcome Series
Are your customers engaged with your brand? Do they know your unique selling proposition, or why they should purchase from you versus a competitor? This is where we indoctrinate new subscribers and push them to become new customers.
New Customer Series
Congratulate your new customers on their decision and make them feel great about purchasing from you. Give them the "new customer" experience and inspire them to become a repeat customer and increase revenue.
Repeat Customer Series
When customers purchase a second time, they are more likely to purchase a 3rd or 4th time. We extend the customer lifetime value with this series generating more revenue.
Will create 1 main template with 5 children designs that can be easily customized and tailored to your business. Each email will be custom designed.
Will set up each campaign in your email software, segment your subscribers, create your automated flows, test emails and perform basic integration with your website platform.