It’s 2019 and email marketing is not only trendy but a vital part of any business’ success. This is especially true for businesses smaller in size. However, while everyone would want their business to thrive, finding strategies to ensure long-term success can be overwhelming at times. Fortunately, we have some helpful pointers for you.
Below we will eliminate some of the mystery surrounding email marketing services and how to select the appropriate software that not only allows you to achieve your business goals but allow your business to thrive. These days, there are options aplenty, but first, let’s discuss why email marketing is so important, to begin with.
Why does email marketing matter?
Email marketing is unique and one of the top business tools that allow each business owner to establish direct contact with their consumers. In this way, they can have close proximity to feedback and thus, ways to improve their business. According to the Direct Marketing Association, email marketing is responsible for a 4,300% return on investment (ROI) for businesses in the United States. Sounds pretty enticing, doesn’t it?
Moreover, email marketing is easy to manage, can be fairly hands-off due to system automation, and gives the owner full control and personalization. That being said, the majority of success email marketing can bring is largely dependent on the email marketing software you select.
Your email marketing software checklist
Choosing the correct email marketing service ensures the success of your marketing campaign and thus the success and longevity of your small business. But making the right choice also ensures that your emails are actually delivered, allows you to manage your contacts, and can track the performance of each of your marketing campaigns. Most crucially, it makes certain that your emails do not end up in the spam folder.
If you are just getting into email marketing or looking to ramp up your current strategy, you will likely want to consider Constant Contact, as it is not only the fastest growing service in the world, but easy to use and comes highly recommended for small businesses, bloggers, and nonprofits. Additionally, Constant Contact offers a library of resources, beautiful templates, a built-in editor to ensure correct grammar and spelling, list-building tools, and 24/7 customer support, so you know your questions will always be answered. The whole idea is to create, customize, and send professional emails with ease, while also engaging customers on all devices. With software as robust as Constant Contact, you can truly lend your focus to customer connection, growing your business, and seeing results in live time. This positions Constant Contact as the world’s top-recommended email marketing service.
Constant Contact offers a 60-day free trial so you can test the waters and see results for yourself. We have a feeling you’ll be hooked.