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Best Klaviyo features for e-commerce email marketing

Klaviyo is one of the top and most recognizable marketing automation and email platforms for e-commerce today. Those who switched from Mailchimp have seen an average increase of 46% in total store revenue. In their own words, Klaviyo “won’t make you choose between being as effective as possible or moving fast”. Instead, you can have the best of both worlds. Their system is “designed for growth-minded e-commerce merchants” and offers “powerful functionality without sacrificing the time it takes for your marketing to make an impact on your bottom line.”

Klaviyo’s approach to data integration is the best of its kind: partnered with popular e-commerce platforms like Shopify, Shopify Plus, BigCommerce, and Magneto, Klaviyo employs a seamless approach to combining existing marketing tools with each interface in order to form a solid view of each individual contact. Within this view, the guiding principle is to have a firm handle on browsing activity, shopping patterns, and overall engagement for each contact.

Features

Klaviyo’s key features – and those that set them apart from the competition – can be divided into three distinct sections: Listen, Analyze and Act. With this approach, Klaviyo sets off a chain reaction to gather data, examine it thoroughly, and take action to improve current business practices and customer satisfaction.

Listen

Within “Listen”, Klaviyo utilizes unique signup forms that go beyond standard data collection. They believe it is more than a way to get someone’s email and offers a prime opportunity to probe the customer base and gain invaluable demographic insight. Ultimately, this paves the way for authentic marketing messages and establishes communication on a more personal level. You have full control to personalize the appearance of your signup form and the data collected can be used for segments, automation, and further personalization. Once data is collected, Klaviyo conveniently gathers it into a single view and grants access to all pertinent data points. In this way, you will no longer have to use multiple tools to collect and store customer data.

Analyze

Klaviyo would rather you lend yourself to formulating new business ideas than poring over data collection and maintenance. That’s why they focus on building segments based on behavioral and transactional data to target promotions more precisely, create target flows based on special events and conditions, and as such, can generate better results because their marketing campaigns are more relevant to their audience.

Act

Once data has been gathered and analyzed, a business is primed to take action. Klaviyo believes in using the knowledge gained from collection and examination to better communicate with customers across multiple channels. In this way, you are able to design your ideal customer experience with the easy-to-use drag-and-drop builder, test, optimize and experiment with automated emails, split and branch emails within a series, and real-time reporting.

Resources

Klaviyo never wants you to go at it alone. They offer marketing blog posts, webinars, and other marketing resources so you have the best support possible in navigating your e-commerce marketing strategy. We are also a Klaviyo Platinum Partner if you need a hand. Are you ready to get started?

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