Skip links

Best Klaviyo features for e-commerce email marketing

Klaviyo is one of the top and most recognizable marketing automation and email platforms for e-commerce today. Those who switched from Mailchimp have seen an average increase of 46% in total store revenue. In their own words, Klaviyo “won’t make you choose between being as effective as possible or moving fast”. Instead, you can have the best of both worlds. Their system is “designed for growth-minded e-commerce merchants” and offers “powerful functionality without sacrificing the time it takes for your marketing to make an impact on your bottom line.”

Klaviyo’s approach to data integration is the best of its kind: partnered with popular e-commerce platforms like Shopify, Shopify Plus, BigCommerce, and Magneto, Klaviyo employs a seamless approach to combining existing marketing tools with each interface in order to form a solid view of each individual contact. Within this view, the guiding principle is to have a firm handle on browsing activity, shopping patterns, and overall engagement for each contact.

Features

Klaviyo’s key features – and those that set them apart from the competition – can be divided into three distinct sections: Listen, Analyze and Act. With this approach, Klaviyo sets off a chain reaction to gather data, examine it thoroughly, and take action to improve current business practices and customer satisfaction.

Listen

Within “Listen”, Klaviyo utilizes unique signup forms that go beyond standard data collection. They believe it is more than a way to get someone’s email and offers a prime opportunity to probe the customer base and gain invaluable demographic insight. Ultimately, this paves the way for authentic marketing messages and establishes communication on a more personal level. You have full control to personalize the appearance of your signup form and the data collected can be used for segments, automation, and further personalization. Once data is collected, Klaviyo conveniently gathers it into a single view and grants access to all pertinent data points. In this way, you will no longer have to use multiple tools to collect and store customer data.

Analyze

Klaviyo would rather you lend yourself to formulating new business ideas than poring over data collection and maintenance. That’s why they focus on building segments based on behavioral and transactional data to target promotions more precisely, create target flows based on special events and conditions, and as such, can generate better results because their marketing campaigns are more relevant to their audience.

Act

Once data has been gathered and analyzed, a business is primed to take action. Klaviyo believes in using the knowledge gained from collection and examination to better communicate with customers across multiple channels. In this way, you are able to design your ideal customer experience with the easy-to-use drag-and-drop builder, test, optimize and experiment with automated emails, split and branch emails within a series, and real-time reporting.

Resources

Klaviyo never wants you to go at it alone. They offer marketing blog posts, webinars, and other marketing resources so you have the best support possible in navigating your e-commerce marketing strategy. We are also a Klaviyo Platinum Partner if you need a hand. Are you ready to get started?

Leave a comment

Name

Website

Comment

  1. Dear Sir

    Get Instant access To:

    1000+ fresh opt-in leads every 24 hours!
    10.000+ updated email addresses every week!
    15.000+ BONUS email addresses!
    100.000+ updated email addresses every month!
    900+ updated surveyed phone verified leads!
    140 SUPER HOT Daily Prospects (up to 100% Interest level)
    + Much more…

    ALL LOOKING FOR WAYS TO MAKE MONEY ONLINE!

    Mail 1000+ random leads from inside the members area EVERY 24 HOURS!

    Just join – get INSTANT access – download leads!
    (NO HIDDEN UPGRADE-PAYMENT BUTTON)

    Join here:
    https://leadsmarketing.ucraft.net/

    To your success!

  2. I do enjoy the way you have presented this specific problem and it does indeed provide me some fodder for consideration. Nonetheless, from what precisely I have observed, I really trust as other feed-back pile on that men and women stay on point and not start on a soap box associated with the news du jour. Yet, thank you for this outstanding point and while I can not really go along with this in totality, I value the viewpoint.

  3. What i don’t understood is in reality how you are no longer actually a lot more well-appreciated than you may be now. You’re very intelligent. You understand therefore significantly in relation to this matter, made me for my part imagine it from numerous various angles. Its like men and women aren’t interested until it is one thing to do with Woman gaga! Your individual stuffs great. All the time handle it up!

  4. Hey very cool website!! Man .. Beautiful .. Amazing .. I’ll bookmark your site and take the feeds also…I am happy to find a lot of useful information here in the post, we need work out more strategies in this regard, thanks for sharing. . . . . .

  5. I got what you intend, regards for posting.Woh I am thankful to find this website through google. “Money is the most egalitarian force in society. It confers power on whoever holds it.” by Roger Starr.

  6. Hi,

    Get Instant access To:

    1000+ fresh opt-in leads every 24 hours!
    10.000+ updated email addresses every week!
    15.000+ BONUS email addresses!
    100.000+ updated email addresses every month!
    900+ updated surveyed phone verified leads!
    140 SUPER HOT Daily Prospects (up to 100% Interest level)
    + Much more…

    ALL LOOKING FOR WAYS TO MAKE MONEY ONLINE!

    Mail 1000+ random leads from inside the members area EVERY 24 HOURS!

    Just join – get INSTANT access – download leads!
    (NO HIDDEN UPGRADE-PAYMENT BUTTON)

    Join here:
    https://leadsmarketing.ucraft.net/

    To your success!

  7. I like what you guys are up too. Such smart work and reporting! Keep up the superb works guys I’ve incorporated you guys to my blogroll. I think it will improve the value of my site 🙂

  8. Hi, Neat post. There’s a problem with your website in web explorer, could test thisK IE nonetheless is the market chief and a good component to other folks will miss your wonderful writing because of this problem.

  9. Hello there, You’ve done an incredible job. I will certainly digg it and for my part recommend to my friends. I’m confident they’ll be benefited from this website.

  10. Whats Happening i am new to this, I stumbled upon this I’ve discovered It positively useful and it has helped me out loads. I’m hoping to give a contribution & aid different users like its helped me. Great job.

  11. Thank you, I’ve just been looking for info about this subject for ages and yours is the best I have discovered so far. But, what about the bottom line? Are you sure about the source?

  12. Good ?V I should certainly pronounce, impressed with your site. I had no trouble navigating through all tabs and related info ended up being truly easy to do to access. I recently found what I hoped for before you know it in the least. Quite unusual. Is likely to appreciate it for those who add forums or something, website theme . a tones way for your client to communicate. Excellent task..

  13. magnificent post, very informative. I wonder why the other specialists of this sector don’t notice this. You must continue your writing. I am sure, you’ve a great readers’ base already!

  14. Really informative and fantastic body structure of content, now that’s user genial (:.

  15. Great remarkable things here. I am very happy to peer your article. Thank you a lot and i am taking a look ahead to touch you. Will you please drop me a e-mail?