Full Life-cycle Email Marketing Plan for eCommerce
Lifecycle Email Marketing is one of the post powerful strategies in your digital marketing toolkit and can help increase revenue 10-25%, reduce customer acquisition costs, and increase customer lifetime value.
According to Baymard Institute, a web research company in the UK, 67% of online shopping carts are abandoned. Which means you are leaving a lot of money on the table.
Email marketing allows you to increase revenue by re-engaging these lost customers and according to McKinsey reports, email is 40 times more effective at acquiring new customers than Facebook or Twitter.
Automated e-commerce email marketing allows you to generate consistent revenue by putting your marketing on autopilot.
To push you towards great email marketing, we'll first learn about your business goals and your customer needs more clearly via our email questionnaire, initial conversions, and analytics.
Then, we will create a series of automated emails to convert lost visitors into customers, all on autopilot.
We will write, design, and implement the following flows:
Cart Abandonment Series
People are coming to your site, you've optimized it for conversions, but people still aren't buying. We can help you turn those visitors into profitable customers. 67% of visitors will abandon their cart before purchasing. With cart abandonment, you can re-capture those lost visitors and turn them into paying customers.
Browse Abandonment Series
An under utilized method to track what your prospects are looking at and send them relevant emails to entice them to purchase.
Are your customers engaged with your brand? Do they know your unique selling proposition, or why they should purchase from you versus a competitor? This is where we indoctrinate new subscribers and push them to become new customers.
New Customer Series
Congratulate your new customers on their decision and make them feel great about purchasing from you. Give them the "new customer" experience and inspire them to become a repeat customer and increase revenue.
2nd Time Customer Series
When customers purchase a second time, they are more likely to purchase a 3rd or 4th time. We extend the customer lifetime value with this series generating more revenue.
Turn your best customers into brand ambassadors for your brand by offering the special promotions, first access, and exclusive treatment.
Sometimes people stop responding to your emails over time. We create an automated series to re-activate your subscribers and get them buying like they used too. All while trimming your list and keeping your email deliver-ability score optimized.
Email Software Basic Setup
We will set up each campaign in your email software (Klaviyo is highly recommended), segment your subscribers, create your automated flows, and perform basic integration with your website platform.
Will create 1 main template with 5 children designs that can be easily customized and tailored to your business. Each email will be custom designed.